Introduction
Welcome back to Laboratory, our deep-dive series where we take you behind the scenes of AI’s most pivotal shifts. This week, we’re unpacking Morgan Stanley’s latest research on AI Enablers and Adopters, an expansive study capturing how quickly AI is reshaping entire industries. From tech giants fueling AI infrastructure to everyday enterprises harnessing it for everything from automation to advanced analytics, the report details an ecosystem evolving at breakneck speed.
In this exclusive look, we’ll explore:
The Enabler-Adopter Dynamic: Why some companies build AI tools for the masses while others deploy them in unexpected ways—and how a hybrid “Enabler/Adopter” category is blurring the lines.
Accelerating AI Adoption: The factors driving record-high AI reclassifications across sectors like finance, utilities, and manufacturing, hinting at deeper, more meaningful integration in the near future.
Agentic AI on the Horizon: How a shift from simple chatbots to autonomous AI “agents” could change the game yet again, redefining what AI can accomplish in real-world settings.
Throughout this piece, we’ll examine why Morgan Stanley views AI’s “rate of change” as a powerful lens for understanding which organizations are poised to reap the biggest gains—and how this accelerating transformation may well shape the future of both business and innovation. Strap in for a close-up on the strategic moves, industry shifts, and upcoming AI milestones that are rewriting the rules of digital competition.